What happens when you tweet at a company, asking for help with their product?

What’s been your experience with mentioning or tagging someone with a large following, looking to connect or engage?

In order for companies and brands to excel at responding to their audience in a genuine way, they must first excel at social listening. They tune in to the right conversations, by using the right tools, and then are able to respond, engage, and delight.

Having the right tools can be key—as well as …

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